The Residents blog
Notes from the threads.
Guides and research on how B2B buyers use Reddit and AI search, and how brands can show up.
Your competitor is astroturfing on Reddit
How to spot likely astroturfing, why copying it backfires, and the legitimate ways to report it and out-compete it without public accusations.
Oct 2026 · 7 minGoing globalNo US references yet? How to earn your first ones
US buyers want proof that someone like them has run your hardware. A practical, honest plan for earning your first references in 90 days.
Oct 2026 · 8 minB2B SaaS · AgenciesHow to measure your brand's AI visibility
A monthly method for tracking whether ChatGPT, Perplexity and Google's AI answers name you: the questions to ask, how to score them, and how to report it.
Oct 2026 · 8 minAgenciesHow to pitch Reddit and AI visibility to clients
Who to pitch first, a 15-minute live demo, a talk track, answers to the four objections you'll hear, and how to scope the first 90 days.
Oct 2026 · 8 minB2B SaaSA negative Reddit thread is ranking for your brand
How to triage a critical thread, reply as the company without making it worse, build better answers over time, and know when to report.
Oct 2026 · 8 minAgencies · B2B SaaSReddit and AI search for SEO agencies
How to fold AI-answer visibility into an SEO retainer: the audit, the source map, what you can fix yourself, what needs Reddit, and how to price it.
Oct 2026 · 8 minB2B SaaS · Going globalReddit presence vs Reddit Ads vs doing it yourself
Three ways to show up on Reddit, and what each one is really good at. Including when ads are the better choice, and when doing it in-house works.
Oct 2026 · 7 minAgenciesWhite-label Reddit marketing for agencies: how it works
How a white-label Reddit setup runs, how to package and price it, and what to ask a provider before you put your name on their work.
Oct 2026 · 8 minGoing globalHow US IT buyers vet an overseas hardware vendor
What IT managers look for in a Reddit thread before they shortlist a brand they've never heard of.
Oct 2026 · 6 minB2B SaaS · AgenciesWhy ChatGPT recommends your competitor and not you
AI assistants build their answers from the sources the web already trusts. Here's how to find out where you're missing, and what to do about it.
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