Free shortlist audit
Tell us your category and three competitors. We'll follow the questions your buyers ask through Reddit, Google and AI assistants, the three places they read before they talk to anyone, and send you who gets recommended and where you're missing.
Buying question
"What's the best [your category] for a team of ten?"
Reddit threads
Google results
AI answers
The threads that come up in all three
What's in it
We agree five buying questions in your buyers' own words, then find the Reddit threads where they're asked and answered. You see which brands practitioners recommend, which they warn against, and whether you come up at all.
The same questions in Google and in ChatGPT, Perplexity and Google's AI answers: which threads and pages rank or get cited, who gets named, and how each brand is described.
The communities and threads that matter most for your category, what earns trust in each, and the three moves we'd make first, whether or not you work with us.
Fair questions
Because it's the fastest way to show you what we do. Most teams have never read the threads their buyers read, or seen how far those threads travel through Google and AI answers. Once you have, you'll know whether you need help, and you'll have a plan either way.
B2B SaaS teams, agencies auditing a client, and B2B brands entering the US, UK, Canada or Australia, in categories that buyers discuss online.
Consumer brands, and anyone looking for guaranteed upvotes, rankings or removed criticism. We don't do those.
We send the audit by email and offer a 20-minute call to walk through it. No obligation, and no sequence of follow-up emails if you'd rather not.
Request your audit
The more specific you are about your buyers, the more useful the audit. We'll reply within two business days to confirm the questions before we start.
Agencies: audit a client's category and use it in your pitch.